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Media Management (Bachelor of Arts) |
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Media Management
Industry-specific
business studies
(Bachelor of Arts)
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| This course is taken at the University of Applied Management and graduates obtain the degree of Bachelor of Arts (BA) in Media Management - Industry-specific business studies. |
Media Management
Industry-specific business studies
(Bachelor of Arts)
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| Description: |
This course is offered in cooperation with our partner academy, the University of Applied Management.
This course aims to impart student with the necessary business know-how and skills required to identify and comprehend various challenges in the real-life media industry and to develop and implement corresponding solutions for these challenges. Graduates will be able to work in publishing houses, television companies and other media corporations in a self-reliant, problem-oriented and interdisciplinary fashion, relying on a scientific basis. They will also be prepared to take on leadership tasks in the middle and higher management, requiring not only business know-how but also a great variety of interpersonal and social skills. |
| Course concept: |
semi-virtual - Study via our assisted learning portal in combination with 3-4 one-week attendance periods per semester. |
| Regular course duration: |
36 months (6 semesters) + 1 internship semester |
| Degree: |
Bachelor of Arts |
| Content: |
Basic studies:
- Business basics, focussing on media corporations
- Marketing
- Personell & organisation
- Accounting for media companies
- Law
- Data processing
- Mathematics
- Statistics
- Key qualifications I
- General English
- Economics
- Consolidated business I
- Basics of journalism
- Practical module I
Main course
- Consolidated business II
- Key qualifications II
- Business English
- Public Relations & Communication
- Practical module II
- Cross Media
- Practical module III
- Electives |
| Requirements: |
Higher education entrance qualification or equivalent (foreign) qualification |
| Fees: |
Entrance fee € 290,-
Course fees:
Theoretical semester (monthly) € 365,-
Practical semester (monthly) € 125,-
Examination fee € 250,- |
| Beginning: |
Winter semester / summer semester |
Download brochure
Application
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